Marketing / Lead Generation / Demand Generation Executive
About Us:
LogistaaS (www.logistaas.com) is an award-winning Transportation Management SaaS solution with clients in 50+ countries and offices in Amman and Dubai.
LogistaaS is part of Naouri Group, established in 1994 and now employing 700 people in four business lines (shipping and logistics, travel management, technology, agricultural production).
Role Summary
The main expectation from this position is to help drive and manage inbound lead generation activities, primarily for LogistaaS and possibly for other Naouri Group companies.
Our main inbound leads channel is Google AdWords, and we follow a data-driven, structured approach toward continuous improvement. Therefore, being data-oriented is a must, coupled with solid experience using Google AdWords and tools such as Google Analytics and AHREFS (or similar tools such as Moz, SEMRush, Ubersuggest, etc.).
We also rely on other channels such as social media (LinkedIn and Facebook) and mass emailing. Therefore, the ability to generate content and use the leads generation tools of these platforms while tracking results is also essential.
Great pluses include successful experience in SEO and knowledge in using MailChimp and creating Zapier connections.
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