تعلن شركة امنية للاتصالات عن حاجتها الى :
Consumer Marketing Retention Officer / Sr. Officer
Job Brief :
Responsible for enhancing the consumers’ experience throughout the whole customer journey, in addition to executing and coordinating the retention programs and campaigns designed to reward and retain customers.
Key Responsibilities:
Education :Bachelor Degree in Industrial Engineering, Marketing, Finance, Data Science or any other related field.
Level of Experience :Basic Knowledge in a related field.
Certifications & Licensure :
Desirable:
Desirable:
Essential:
Responsible for enhancing the consumers’ experience throughout the whole customer journey, in addition to executing and coordinating the retention programs and campaigns designed to reward and retain customers.
Key Responsibilities:
- Analyze consumer behavior to initiate action plans.
- Work with cross-functional teams to lead the creation and preparation of new campaigns for execution according to the products launching process.
- Launch the retention campaigns for the targeted audience on all communication channels in a timely manner and continuously search for new communication channels to ensure achieving the target.
- Conduct A/B testing on retention campaigns, set a correction plan, and implement the needed improvements.
- Evaluate program results and optimize as needed.
- Report consumer retention activities KPIs on a timely manner.
- Benchmark competitors’ retention offering.
- Utilize market research findings to enhance related KPIs and customer experience.
- Develop analytical models to trace and form customer behavior patterns.
- Manage UQuiz platform.
- Cross sell campaigns for U-Wallet to Umniah’s existing customer base.
Education :Bachelor Degree in Industrial Engineering, Marketing, Finance, Data Science or any other related field.
Level of Experience :Basic Knowledge in a related field.
Certifications & Licensure :
Desirable:
- SPSS Certification
- SAS related Certification
- Data Visualization Certification
- Data Analytics Certification
Desirable:
- CRM
- Data visualization tools such as Power BI
- Data processing tools
- Data mining
- RTDM platforms
- Campaign management systems
Essential:
- Good knowledge of telecommunication industry, products, and services
- Basic knowledge of mobile user consumption, trends, needs and expectations
- Basic knowledge of marketing segmentation
- Basic knowledge of consumer behavior
- Good analytical skills
- Good mathematical and logic reasoning skills
- Strong attention to details
- Excellent presentation and data visualization skills
- Excellent command of computer skills (MS Office)
- Basic Knowledge of Big Data analytics
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